Wayne Rooney is expected to earn 47% less than his wife Coleen in the full pay for I’m A Celebrity 2026, the latest figures show.
Wayne Rooney’s pay for appearing on I’m A Celebrity… Get Me Out of Here 2026 has just come out, and it’s quite a bit less than you might think.
The 26th season of the popular reality show will start on ITV in just a week, with the Manchester United and England legend Rooney among the big names heading to the jungle.
Before the show kicks off, we’ve learned how much each of the 12 celebrities is being paid. Rooney is set to earn nearly half as much as his wife, Coleen, who was on the show before.
Rooney will join stars like comedian Leigh Francis (famous as Keith Lemon), actress Joanna Page (known from Gavin & Stacey), and Love Island’s Chloe Burrows.
Even though Rooney’s payment is the highest for this season, he’s still set to make £700,000 less than Coleen did in 2024. According to @superTV247 on X, Rooney will earn about £800,000, while the second highest-paid star, Kaiser Chiefs singer Ricky Wilson, will get around £175,000.
Coleen holds the record as the highest-paid contestant ever, reportedly making £1.5 million, tying with Nigel Farage, who earned the same amount a year before. Rooney is third on the all-time pay list, just ahead of Noel Edmonds who made £600,000.
Other well-known sports stars like former Olympian Caitlyn Jenner and Premier League legend Harry Redknapp are believed to have made £500,000, while Arsenal great Ian Wright and ex-boxing champ Amir Khan each earned £400,000, landing them in the top 10.
Most of this year’s contestants will earn at least £100,000, but comedian Jack Skipper is at the lower end, with about £50,000—£750,000 less than Rooney.
The LADbible Group has reached out to ITV and Wayne Rooney for comments.

