Jeremy Clarkson shares exciting news about sponsoring an F1 team – but there’s one big rule he wants!
Jeremy Clarkson has shared that he hopes to one day sponsor a Formula 1 team—if one important condition is met.
On Sunday, F1 fans enjoyed an amazing race at the Circuit de Barcelona-Catalunya that will be remembered for years.
Lewis Hamilton, driving for Ferrari for the first time, won the race. It was his first victory in 686 days, with his last win at the 2024 Belgian GP while racing for Mercedes. His old teammate George Russell finished second, and the current champion Lando Norris came in third.
This made for the first all-British podium since the 1968 US GP, when Jackie Stewart, Graham Hill, and John Surtees took the top three spots.
Jeremy Clarkson, a lifelong F1 fan, was excited about this milestone. He celebrated it on social media but couldn’t resist a cheeky comment about one of Ferrari’s sponsors.
He wrote on X: “Great to see three Brits on the podium in Barcelona. Just a shame the winner was sponsored by an Italian beer.”
Clarkson’s disappointment comes because Ferrari’s official beer sponsor is Peroni Nastro Azzurro 0.0%, while Clarkson started his own beer, Hawkstone, back in 2021.
Fans of his Amazon Prime show Clarkson’s Farm know that the 66-year-old uses barley from his Diddly Squat Farm to make Hawkstone lager, which is sold across the UK.
Thinking about his beer, Clarkson also shared on social media his dream of putting Hawkstone into F1. He wrote, “One day, I hope Hawkstone is big enough to sponsor an F1 team. But which one?”
If that happens, Hawkstone would join other popular beers like Estrella, Singha, and Paulaner that currently sponsor F1 teams.
But there’s a catch. To sponsor an F1 team, Hawkstone would likely have to create a non-alcoholic version of their beer.
While full-strength alcohol sponsors aren’t strictly banned by the FIA, many countries on the F1 calendar have strict rules against alcohol ads—especially Middle Eastern countries that host races.
Because of this, many beer brands advertise their zero-alcohol or non-alcoholic drinks to be part of F1’s global audience without breaking laws.
So, if Clarkson wants Hawkstone on the F1 grid, he’d need to take this important step.